The hard fact with the word unique related to your internet home based business, at this time in the world, is there isn’t much new to be found. However perhaps you have a marketable idea, product or service whose time is come. The bulk of business opportunities are adjusted in relation to the circumstances of the consumer. Your unique business must have a good visibility and an easy access to the consumers. If people are not looking for you in large numbers, what is the point in offering a unique business, product or service?o The basic elements required in making up of a business opportunity are the means to fulfill the needs of the consumer. A method to apply and to benefit the consumer is the most important issue. And the customer is always right – if you want to succeed. It is very often seen that the individuals starting with a unique business lack these basic elements.Due to this particular reason, their unique business opportunity turns out to be a flop. Just because the idea to you is hot does not make it hot for someone else. Set some research into play to find out as much as possible about how people feel and respond to your unique product or service. Be as thorough as possible.For example: a woman was a brilliant photographer and decided she wanted an online home business selling her unique photos. However upon research she discovered that there are literally thousands of free photos of top quality as well as thousands more selling for ten to twenty five cents. Had she not done her research, she would have wasted a lot of money, time and energy.o When creating a business by focusing on the problems faced by the consumers in your target market, you can be sure you are heading in the right direction. Solving the needs of clients is a key for successful marketing. Perhaps you have developed something that will really take off and develop a successful home based business.o There is a difference between unique products and a unique business. If you are going to develop a unique business, give a deep thought on the concept of running it and what that needs to look like to be successful. How can your business be unique? What makes it stand out? If you are delivering your unique product or service, can it be done with flair? Giving a personal touch makes your business unique.Unique internet home based business don’t always prove out to be a beneficial opportunity for you. You might instead want to conduct a proper research and be innovative with the opportunities which have already placed a strong footing in the market. Yet, as a true entrepreneur would do; follow your gut if the research shows good marketing and profit potential.
How Important Is the Fundraising Auctioneer to the Success of Your Event?
I want you to think about the term “Fundraising Auction”.
A “Fundraising Auction” is an event where items of value are gathered, and then sold in a competitive bidding situation, either in a Silent Auction format, or in a Live Auction format by a Live Auctioneer. And since typically the best items are saved for the Live Auction, arguably it is the Live Auction that should generate a significant portion of the proceeds in any Fundraising Auction.
So why do so many non-profit groups consider the Fundraising Auctioneer to be the least valuable component in a Fundraising Auction?
The Hosting Facility gets paid.
The Printer gets paid.
The Caterer gets paid.
The Liquor Store gets paid.
The DJ gets paid.
The Florist gets paid.
But the Auctioneer … the individual who is expected to raise the lion’s share of the event’s proceeds… is expected to work for Free. And is usually under-appreciated for the professional services he/she provides.
I’m not trying to underscore the value of the invitations & programs, food, booze, music, and decorations. All are important in their own way. But each of these are “Expenses”. It is the Auctioneer who is going to bring “Revenue”… and thus, the “Profits”… into any event. Which is the ultimate objective of any Fundraising Auction.
Here is a real-life example of how under-appreciated the Auctioneer can be. In two comparable events we worked last year, during the dinner portion of the event one non-profit group sat the Auctioneer (me) at a table with the DJ, the Interns, the Volunteer Staff, and other event “Help”. The 2nd non-profit group sat the Auctioneer (me) directly next to the CEO of their organization, where we chatted about how important the pending revenue would be to their organization. Which group do you think valued the services of the Fundraising Auctioneer more?
Don’t ever under-estimate the value that a professional Fundraising Auctioneer can bring to your event. The Auctioneer adds value as a pre-event consultant. And the Auctioneer can change an event from a moderate to a huge success.
A Case Study Once I was scheduled to call an Auction for a major local non-profit group. They represented a very good cause and they had a strong and dedicated following. Their event was sold out, quality Live & Silent Auction items had been solicited, and the Special Pledge Appeal had been choreographed and was ready to go. The facility was first class, the appropriate caterer was booked, and the food was ready to cook.
But quite unexpectedly, some unseasonably inclement weather forced the event’s cancellation. Despite all of the committee’s hard work, cancelling the event was the proper decision considering the circumstances.
So the Event Committee scrambled to re-schedule the event for the following weekend.
They confirmed with the Hosting Facility.
They confirmed with the Caterer.
They confirmed with the Liquor Store.
They confirmed with the DJ.
They confirmed with the Florist.
Since they already had the Mailing List of those scheduled to attend, no new invitations had to be printed as all were contacted by email or telephone. So with everything in place, the group went ahead and re-scheduled the event for the following weekend.
But guess who they failed to confirm? You got it… the Professional Auctioneer. They thought so little of the Auctioneer’s contribution that they “assumed” that the Auctioneer would be available and at their beck and call.
But the Auctioneer already had another Fundraising Auction booked for that date with another non-profit group. It was only hour away from the re-scheduled event, and things could have been easily worked out. All Group #1 had to do was start their event one hour earlier, or one hour later, than the Group #2, and the Auctioneer could have helped both groups on the same day.
But because Group #1 failed to anticipate a possible Auctioneer conflict, because they failed to confirm with the Auctioneer before re-scheduling their event, their preferred Auctioneer had to bow out and they had to scramble to locate substitute “Volunteer” Auctioneer only days before their event.
And it cost them.
Learning Points
The Live Auction is usually where the profits are made at any Fundraising Auction.
A Professional Fundraising Auctioneer can be vital to the success of any Fundraising Auction.
The better Fundraising Auctioneers usually get booked quickly.
You need to recognize the important contributions that a good Auctioneer can make to your event.
Michael Ivankovich is a Bucks County Fundraising Auctioneer based in Doylestown PA, and serves the Great Philadelphia PA area. He has been a professionally licensed and bonded Auctioneer in Pennsylvania for nearly 20 years, has been named Pennsylvania’s Auctioneer of the Year, and has considerable experience in conducting Fundraising Auctions. Michael loves helping groups raise needed funds for good causes and one of his specialties is the “Special Pledge Appeal” or “Fund-A-Cause Appeal” which usually enables clients to double their revenue in a single evening.
Starting a Home Based Business Successfully
Starting a home based business is advisable, especially now that computers and the internet are almost in every home. You don’t have to remain on the sidelines and keep admiring those that are presently making thousands of dollars monthly from their simple blogs on the internet. The money making opportunities on the internet are so vast at the moment but if you are at a cross road as to how to begin, you can opt for blogging. This is because there is no need for you to learn any web designing skill whatsoever in order to have your blog on the internet.Are you tired of your present job? Have you been thinking of starting a home based business? You may choose from simple freelance web designing, some paid online surveys, freelance articles and content writings, selling tips on some skills you have and so on. The list is quite large but the point is that you just have to look inside yourself to know what you will be happy to do, and you will find others who will be equally happy to pay you to do it for them. It is awesome to note that you can begin to do such things from the comfort of your home, as long as you have access to the internet.Just before starting a home based business, especially if such business is to be carried out through the net, there are certain factors and considerations you must think of. The first thing is for you to determine your strong points or where your strength lies because you will be providing more satisfactory jobs in such niches. For example, if you are a proficient writer or if you always see yourself spotting errors in the newspapers, you may not know that your talent is just being wasted while you complain of your unsatisfactory 9 – 5 job. You can set up an article or content creating portal on the internet and try as much as you can to know what others are doing in the industry. This will help you to price your services right without scaring your potential clients away. Just take it easy with pricing but determine to over-deliver in the quality of the content you create for any client. With time, you will start getting positive reviews from independent sources and you can then raise your fees.The good thing about starting a home based business is that no one will be there to give any directives and you will be able to work on your own time without any form of interference whatsoever. The heart-warming part of it is that if you are consistent and focused, you will soon start making your 30 day pay in just a few days. What you are reading here is the plain truth because lots of folks have done it and are still doing it, so there is no reason to believe that you can not repeat or even surpass the same feat. Once your business is up and moving, it will be time for you to follow some online marketing routes to increase the visibility of your home based business.